When preparing your press release for distribution, it's essential to follow specific guidelines to ensure it is accepted and effectively reaches your target audience. Adhering to these standards helps maintain the quality and integrity of your content. Here are the guidelines you need to follow:
Headline Quality
Ensure your headline has a clear news angle and properly attributes the source. A strong headline captures attention and conveys the main point of your press release.
Content Style
Avoid writing that sounds like an advertisement or SPAM. Steer clear of promotional phrases like “FREE”, “Make Money”, or “SALE!!!!”. Your content should be informative and professional.
Newsworthiness
Your press release should contain significant news value. Focus on announcements that are timely, relevant, and of interest to your target audience.
Writing Quality
Maintain high writing standards. The content should be clear, professional, and adhere to the press release format. Avoid narratives suited for ads, blogs, or opinion pieces. Proofread your release to ensure it is free of grammatical and typographical errors.
Contact Information
Include complete and credible contact details. This allows journalists and readers to follow up for more information or inquiries.
Keyword Usage
Avoid excessive use of keywords throughout the text. While keywords are important for SEO, overusing them can make your content appear spammy and reduce readability.
Prohibited Content
Do not include personal attacks, defamatory statements, or content that incites hatred. Avoid explicit material, unverified health claims, or content promoting get-rich-quick schemes. Your press release should be respectful and factual.
Objective and Format
The release should clearly identify its source and purpose right from the first paragraph. Avoid unauthorized comparisons or endorsements. Stick to a standard press release format to ensure it is easily understood and professional.
By following these guidelines, you can ensure that your press release is well-received and effectively distributed. If you have any questions or need further assistance, please contact our support team at support@pressmaster.ai.