When preparing your press release for distribution, it's essential to follow specific guidelines to ensure it is accepted and effectively reaches your target audience. Adhering to these standards helps maintain the quality and integrity of your content. Please review and follow the detailed guidelines below:
Ensure your headline has a clear news angle and properly attributes the source.
A strong headline captures attention and conveys the main point of your press release.
Avoid: Vague or sensationalist headlines lacking attribution or news value.
Example of non-compliance: Poor headline — The headline lacked a news angle and/or attribution to the source distributing the press release.
Your content should be informative, factual, and professional in tone.
Avoid writing that sounds like an advertisement or SPAM.
Do not use promotional phrases like:
“FREE”
“Make Money”
“SALE!!!!
“Don’t miss this opportunity!”
Non-compliant example: Advertisement or SPAM — The press release reads like an advertisement or includes spammy phrases.
Your press release must contain significant news value.
Focus on timely, relevant, and audience-specific announcements.
Avoid publishing content with no clear newsworthy element.
Non-compliant example: Poor newsworthiness — The press release does not have sufficient news value for distribution.
Maintain professional writing standards.
Ensure your content is clear, objective, and follows the press release format.
Avoid:
First-person or second-person narratives
Blog-style content, opinion pieces, articles, listicles
Errors in grammar, spelling, or logic
Non-compliant example: Poor writing quality — The content reads like a blog or advertisement rather than a formal announcement.
Include complete, accurate, and credible contact details for verification or follow-up.
Non-compliant example: Lack of credible contact information — The release lacks verifiable contact details.
Use keywords naturally for SEO.
Do not overload your content with repetitive or irrelevant keywords.
Non-compliant example: Keyword spamming — Excessive keywords that impair readability or appear manipulative.
Avoid content that falls into the following categories:
Personal attacks or opinions intended to harm individuals or entities.
Blog posts, open letters, or articles without clear attribution or news value.
Defamatory content: Inciting hatred, racism, or malicious attacks on groups or individuals.
Sexually explicit material or content linking to explicit content.
Unauthorized comparisons between brands, entities, or products.
Advice or investment opinions promising profits or financial outcomes.
Unsubstantiated health/medical claims, including treatments, supplements, or COVID-19 cures.
Get-rich-quick schemes, MLMs, or networking marketing content.
Piggybacking: Using another entity’s name or ticker symbol without authorization.
Celebrity mentions without documented authorization from verified representatives.
Self-promotion for personal brand-building without newsworthy context.
Inappropriate associations with governments or regulatory bodies.
Unapproved home testing kits lacking regulatory clearance.
April Fools’ Day releases or content designed to deceive the media or public.
Identify the source and purpose of your release in the first paragraph.
Avoid:
Endorsements without authorization
Non-standard formats or narrative styles
Non-compliant example: Expected purpose of release — The release lacks a clear source and purpose.
In addition to the general rules above, the following apply specifically to crypto-related content:
Listing on CoinMarketCap (CMC): All crypto assets must be listed on CMC as a Tracked Listing or ICO.
NFT Projects: Must be listed or verified by CoinMarketCap’s data partners.
(See: https://coinmarketcap.com/nft/)
Not accepted:
Mining rigs, crypto farms, and cloud mining services
Crypto scam recovery services or asset recovery claims
Bitcoin/Crypto mixers and tumblers
Tokens or NFTs that infringe on copyright or trademark
Crypto ETFs: Must also have a tracked listing on CoinMarketCap.
Verified Contact Required: A verifiable contact person and corresponding contact information must be included.
The following types of content are automatically disqualified for distribution:
Unsubstantiated claims about health, medicine, or surgical treatments (e.g., claims to prevent or cure COVID-19)
Self-promotion with no objective news angle
Get-rich-quick content and passive income schemes
Fake endorsements or impersonations (celebrity or institutional)
Content that reads like a personal blog or open letter
Any content that uses government or official names in misleading ways
If you have additional questions or require clarification about these guidelines, please contact our press team:
press@pressmaster.ai
