Hello!

Pressmaster gives you two modes to choose from.

Each mode triggers a different workflow inside your Agent and determines how it thinks, what data it uses, and how much strategy it builds.

We recommend setting up both your Advanced Brand Guide and Advanced Brand Voice. This will significantly improve the quality of your results.

1. Repurpose & Series

Use this mode when you already have a piece of content and want the Agent to break it down into a structured series.

What you can add:

• Files (PDF, DOC, slides, notes)

• Links

• YouTube videos

• Raw text

• Voice notes

What the Agent does:

• Extracts the strongest ideas

• Identifies key angles and repeating patterns

• Converts everything into multiple posts or a full content series

• Rewrites everything into your Brand Voice

• Makes the structure clean, tight, and high-performing

This mode is input-dependent.

The Agent focuses on your material, not your ecosystem.

2. Plan & Create

Choose this mode when you want the Agent to act as your strategist.

It uses:

• Your Audience & Positioning

• Your Pinned Content

• Your Twin

• Your Trends

• Your Recent Performance Signals

What the Agent does:

• Generates a calibrated 7-30 day content plan

• Mixes Growth, Trust, and Conversion angles

• Creates original posts based on your identity and market movement

• Ensures narrative consistency across all formats

This mode is ecosystem-dependent.

The Agent uses everything it knows about you, your audience, and your trends.

3. Content Ideas

In this step, the Agent generates content ideas based on your brand, your voice, and the mode you selected.

Ideas are always presented in the same structured format you see in the screenshot, clear, scannable, and ready for refinement.

How to work with ideas

• Iterate through chat
  Ask the Agent to expand, sharpen, adjust tone, or explore alternatives.

• Select specific topics
  Highlight any ideas you want to use as reference while iterating.
  The Agent will treat them as anchors for your next steps.

• Approve all
  If you’re happy with the direction, choose Approve all to move forward.

This step sets the blueprint for your final content

4. Calendar

In this step, the Agent automatically generates a proposed content schedule based on your ideas and goals.

This gives you a clear, structured calendar you can refine before publishing.

What you can do here

• Open each content piece
  Review the topic, angle, positioning, and purpose.

• Adjust settings individually

  • Assign different Brand Voices

  • Change the format

  • Update tone, length, or narrative

  • Add instructions or constraints

• Edit freely
  Every content item can be tuned to match what you want to say and how you want to say it.

The Agent handles structure and sequencing.

5. Interview

In this step, you choose how the Agent should collect your insights for each planned topic.

Your options

• Text interview
  Answer short, focused questions directly in chat.

• Voice interview
  Speak naturally while the Agent transcribes and extracts your best ideas.

• Skip interview
  If your Thought Twin is well-trained, you can skip entirely and let the Agent generate content using your existing knowledge base.

How it works

The interview automatically covers all planned topics in your content calendar.
The Agent uses your answers to shape narrative, depth, tone, and authenticity.

Choose the method that fits your workflow.

6. After Completing the Agent Flow

Once you complete the full Agent flow, every content piece created during the process will appear in:

• Your Calendar — scheduled according to the proposed plan

• Your Feed — unscheduled drafts you can review, edit, or publish manually

What you can do next

• Approve content

• Edit any piece to refine tone, clarity, or structure

• Reschedule or move items around

• Publish instantly or let the schedule handle it

Your entire content month is now fully prepared and ready for final review.