Welcome to Pressmaster.ai's brand voice feature! This guide will walk you through setting up brand voices that capture your unique communication style and ensure consistent, authentic content across all platforms.
Understanding Your Brand Voice Setup
With Pressmaster.ai, your brand voice setup ensures every piece of content maintains your authentic communication style:
1. Accessing Brand Voice Settings
To access the brand voice settings, simply click on Settings, then Brand Guides. You will find the option to create your general brand guide first.
2. Creating Your General Brand Guide
The general brand guide is a quick brand interview where Pressmaster asks you different questions related to:
Your business
The product you're offering
Your target audience
We recommend doing the detailed brand guide. This will help Pressmaster create more personalized content. You don't have to answer all questions - you can skip them. However, we recommend providing as many insights as possible for optimal results.
3. Setting Up Your Brand Voices
Recommended Approach: Two Brand Voices We recommend creating two different brand voices:
One for social media
One for long form articles
Once your general brand guide has been completed, you will find the brand voice section.
4. Creating Your First Brand Voice
To create a brand voice:
Click "Add Brand Voice"
Name it (for example: "Instagram")
Copy and paste any post into the analysis box
Two Training Methods:
Method 1: Your Existing Content If you have a specific formatting style that you want to follow, simply copy and paste your post into the box, then click "Start Analyzing".
Method 2: Industry Reference If you don't really have your specific formatting style, you can look up the top creators in your industry and use their post as a framework or guide. This is recommended only if you don't really have a brand voice. Copy and paste their post into the box and click "Start Analyzing".
5. Analyzing Your Results
The analysis takes a few seconds. Once you see the brand voice results, you can always adjust them.
Pressmaster identifies:
Your tone and personality
The way you structure sentences
Your narrative approach
Other communication patterns
6. Advanced Customization
Pressmaster does a good job by itself. However, you can add your own insights and guidelines on top of what Pressmaster creates and suggests.
Template Enhancement Technique: For improved accuracy, scroll down to the bottom of the results and add this instruction: "Always follow the following structure". Then copy and paste a complete post example into the box. This helps Pressmaster fully understand your formatting preferences.
Click "Apply Brand Voice" once you're satisfied with your customization.
7. Creating Your Article Brand Voice
Creating a brand voice for articles works exactly the same way as with social media posts:
Click "Add Brand Voice"
Copy and paste an article into the analysis box
Click "Start Analyzing"
Adjust results as needed
Add a sample formatting template to ensure Pressmaster fully understands your voice
Save your long-form content brand voice
8. Using Your Brand Voice
Once your brand voice has been set up, you can start creating content:
Click "New Post" to create a new social media post
Choose your topic
Select your brand voice from the dropdown menu
Click "Approve"
Your content will be generated using your established brand voice.
Getting Started Checklist
Ready to set up your brand voice? Follow this process:
Access Settings > Brand Guides and complete your detailed brand guide
Create your social media brand voice using representative post samples
Add formatting templates for improved accuracy
Create your long-form article brand voice using article samples
Start creating content and select the appropriate brand voice for each piece
Key Points to Remember:
Complete the detailed brand guide for more personalized content
Create two brand voices: social media and long-form articles
You can adjust and customize all analysis results
Add formatting templates for better voice accuracy
Always select the appropriate brand voice when creating content
The brand voice setup is straightforward, and once established, ensures all your content maintains your authentic communication style across every platform.